I am Jaydeep, often abbreaviated to JD. I live in the midst urban chaos, auditory and visual overload in the heart of Southern India with my naughty talkative 4 year old son and my good friend (and partner). A Graphic Designer by training, forms and fonts are my passion. Though I wear many caps: diaper changer, tea-maker, cribber, thinker and the rare chef’s hat.

My work and interests have steered me towards the universe of branding and brand management. The changing Indian brandscape proved to be a carrot and I recently relocated from a little English village in Sunny Cheshire – to a brand new world for brands.